Inspire student travel in your school for years to come.

Wondering how to leverage social media for your upcoming WorldStrides Canada trip? Don’t worry, we’ve got you covered! This handy guide will help you navigate social media platforms by equipping you with the key strategies needed to help promote your trip, boost program participation, and drive engagement throughout your tour.

Focus on what makes each platform unique
Don’t try to be everywhere at once! Choose 1-2 platforms where your target audience is most active (for example, think parents for Facebook and students for Instagram and TikTok).

Craft a winning hashtag
Create a unique hashtag for your trip. This lets parents follow along and allows you to discover amazing student content to share! Promote it in your bios, use it consistently, and encourage others to do the same with a chance to get featured.

Get interactive!
Social media thrives on interaction. Ask questions, encourage comments, and respond promptly. A responsive page is more likely to attract participation—the more people engaged, the wider your reach. Also don’t underestimate the power of tagging! Whether it’s thanking a local business or featuring a student in a photo, tagging creates connections, expands your reach, and helps build a sense of community.

Ready to become a social media pro?  
Let’s get social! Click here to download our guide and transform your social media presence into a powerful trip promotion tool.